A Trail to Zero | Giant Group

Brand Film

"A Trail to Zero" weaves a poetic path between futurism and minimalism. Discarded fishing nets become Recycled Nylon. Plants and microorganisms crystallize into Bioplastics. Industrial waste is reborn as rCF, and EVA takes new form as rEVA. Through high-quality abstract effects and intricate depictions of a microscopic world, the transformation unfolds—from abandoned fishing nets to plant-based plastics, from recycled carbon fiber to renewed EVA. Light and natural hues resonate in harmony, tracing a soft yet steadfast journey toward net zero. It symbolizes a promise to the future, echoing the commitment to reduce each bicycle’s carbon footprint by 40 kilograms by 2030.

A Trail to Zero 在未來感與極簡美學之間鋪陳了一條詩意道路。廢棄漁網化身 Recycled Nylon,植物與微生物結晶為 Bioplastics,工業廢料再生成 rCF,以及循環重塑的 rEVA,透過高質感的抽象特效與微觀世界的細緻刻劃,呈現從廢棄漁網到植物基塑料、回收碳纖維到 EVA 材質再生的過程。讓光影與自然色彩相互呼應。這道追尋淨零的軌跡,柔和卻堅定,象徵對未來的承諾,也呼應在 2030 年前為每輛自行車減少 40 公斤碳足跡的堅持。

Recycled Nylon | A Second Life for the Oceans

Discarded fishing nets are given a renewed purpose, transformed into sturdy and durable materials for the cycling journey ahead.

Bioplastics | Nature’s Path to the Future

Plants and agricultural crops come together, forming a light yet resilient green option that guides us toward a more sustainable tomorrow.

rCF | Revolutionary Renewal

Industrial carbon fiber waste is reclaimed and reshaped into high-strength, lightweight elements, supporting the vision of sustainable cycling.

rEVA | The Lightness of Regeneration

Through cleaning, grinding, and reprocessing, EVA materials are reborn, making every pedal stroke a step closer to our future.

2030 Carbon Reduction Commitment | Moving Forward with the Earth

By 2030, we aim to cut 40 kilograms of carbon footprint from each bicycle, ensuring every ride draws us nearer to a truly sustainable future.

Credits

Client 客戶
Giant Group 巨大集團

Agency 代理商
Rustic Pictures 樸實映畫

Creative Director 創意導演
Alx 亞歷三小

Production Team 製作團隊
FPA 浮點設計

Director 導演
Jie Liou 劉承杰

Producer 製片
Vin Lin 林佩珊

Storyboard 分鏡
TingAn Chen 陳婷安

Motion Design 動態設計
Children Chiu 邱柏鈞、Chingho Kao 高慶和、Hakurei Neko 岳乙宏、Jiayu Jinn 金家羽、JiaZhen Hong 洪嘉震、Jie Liou 劉承杰、TingAn Chen 陳婷安、Yin Zen 殷正、Yuson Chen 陳禹盛

Music 配樂
Co-op Works 健康合作社 Tzu Chieh Wen 溫子捷

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